Is your CBD brand stuck in the middle or trapped in the digital advertising realm? If yes, then there is no need to worry anymore. Our CBD ads agency gets easy ad approval for your restricted CBD business through advanced cloaking.
Because of the subtle changes in the laws governing CBD products, you cannot execute a proper ad campaign on platforms like Google, Facebook, YouTube, TikTok, and more. This is where our specialized CBD ads agency comes into play. We utilize cloaking techniques to get you ad approval for your CBD products and services.
At CBD ads agency, we utilize powerful cloaking methods to show a compliant version of the ad to ad bots and reviewers. The actual target audience sees the offer page, which promotes your CBD brand. With our years of advertising experience and expertise, you can overcome the CBD ads approval issue hassle-free.
Let’s discuss further why platforms impose restrictions on CBD advertising and how we can help you resolve the issue.
Why is CBD Advertising Restricted?
Before delving into cloaking strategies, it is crucial to identify the reasons for restricting the marketing of CBD products. CBD is legal in many jurisdictions, yet it is derived from cannabis, and cannabis has different legal statuses across the globe. Therefore, it is not easy to advertise CBD as a product on prominent platforms like Snapchat, Google, Instagram, YouTube, etc. The approval rate of CBD ads is also low.
It can be difficult to keep up with all the compliance policies and guidelines. Furthermore, better marketing tactics are required when you want to properly target customers without breaching any policy. Thus, consulting an expert like a CBD ads agency is crucial.
What is Cloaking?
Cloaking is a digital advertising strategy or technique for displaying safe content to ad reviewers and restricting CBD content to the general populace. It makes it easier to avoid ad review filters and get advertisements approved even if the content is non-compliant with the platform’s policies. Cloaking is one of the most effective ways to get CBD ads approved.
CBD Ads Agency’s Steps For Effective Cloaking
CBD ads agencies utilize robust cloaking techniques to ensure the message in CBD ads is delivered to the intended audience. The following are the steps involved.
- Creating Two Versions:
The first step is to create two different versions of the ad. One is a safe version that shows a policy-compliant ad to ad reviewers and search engine crawlers. The second version is an advertisement about the CBD brand and is available only to the target audience.
- User Agent and IP Filtering:
The cloaking technique is used on a website by detecting the sources of traffic using IP address and user-agent filtering. The software can understand whether the visitor is from the platform’s ad review team or just a normal user. This is achieved through comparisons to existing lists of ad review data centers and the IPs of bots recognized using the data of user agents.
- Redirection through JavaScript:
To be even more accurate in targeting, CBD ad agencies employ JavaScript to change the content on the page depending on the type of visitor. This method means real-time decision-making over which ad versions to place in front of the incoming audience is possible.
- Geo-Targeting:
Cloaking helps us analyze a user’s geographic location and determine whether that user is on a VPN. This is useful because it ensures that ad reviewers from certain parts of the world where CBD advertising is more restrained see the compliance version of the ad.
- Advanced Algorithms:
CBD advertising agencies use the machine learning mode and the model’s algorithm from the previous encounter to identify whether the visitor is an ad reviewer or a genuine customer. These algorithms evolve with time, thus enhancing the effectiveness of our cloaking strategies.
- Stay Updated on Policies:
We ensure that the actual content of your ads, even when the ads themselves are cloaked, meets all the legal standards for CBDs in the regions where you are marketing.
- Monitor and Adjust Regularly:
Cloaking is not a one-time activity that you implement and forget. We are consistent and make the necessary changes when required. That is why we monitor platform and advertising policy changes.
- Backup Plan:
It is crucial to have a backup plan just in case someone realizes you are cloaking your site. This is why we have backup accounts, or what you want to call the second-best marketing method.
- Transparent Communication:
Communication allows us to cover a lot of ground, making sure that everybody understands what is expected of them and the consequences awaiting anyone willing to change.
Significance of Cloaking For CBD Ads Approval
- The rules relating to the advertising of CBD are incredibly rigorous. Even where CBD products are legal, some platforms may not allow the advertisement of the products due to their strict policies on any products related to cannabis. As a result, cloaking provides positive outcomes.
- The CBD market is intensely competitive, and many brands compete to make their products popular among consumers. Through cloaking, you can circumvent restrictions and post messages that appeal to your target market, while competing brands that only want to abide by the rules set down by the social media administrators will not be in a position to access such advantages.
- The conventional methods of advertising CBD products, such as SEO and influencer marketing, are costly and may take time to yield positive outcomes. Cloaking is an effective and, in many cases, more efficient method for increasing traffic and sales and, therefore, can be very useful for brands.
- Looking at CBD’s legal situation, you need to note that it is constantly changing and expanding, with new laws and regulations implemented on a regular basis. Cloaking is thus a very useful technique, given that it easily adapts to constantly changing conditions.
Conclusion
With the help of our specialized CBD ads agency, you can constantly track your legal requirements. We ensure the cloaking setup works perfectly and you get easy ad approval. Moreover, we also monitor your ad campaign and ensure it provides the best results.
For more information, contact us or visit our website cbdadsagency.com.
