Yet, the demand for pills and medicine-related products continues to grow rapidly. Consumers are turning to online searches, social media, and video platforms to explore solutions for everyday health concerns. For brands, this creates an incredible opportunity—if they can successfully navigate the complex world of ad approvals.

The pharmaceutical and supplement industries are among the most heavily regulated sectors in digital advertising. Whether it’s over-the-counter supplements, prescription medications, or wellness pills designed to support energy, immunity, or sleep, promoting these products online is far from straightforward. Platforms like Google, Facebook, TikTok, and YouTube place strict restrictions on ads related to pills and medicines, often resulting in rejected campaigns, wasted budgets, or even account suspensions.

Our Pills or Medicine Ads Approval service is designed specifically for this challenge. We help pharmaceutical, supplement, and wellness brands get their ads approved, stay compliant with platform guidelines, and run effective campaigns that connect with the right audiences.

Google CBD Ads

CBD companies that attempt to run Google CBD ads often face significant challenges, despite Google’s vast search reach and advanced targeting options. Strict advertising policies around CBD and hemp-related products result in frequent ad disapprovals, limited keyword eligibility, or account suspensions. Even compliant campaigns may struggle with low visibility due to heavy restrictions. As a result, many CBD brands find it difficult to scale and achieve consistent performance through Google Ads.

Introduction: Why Google CBD Ads Often Fail and How to Fix It

Cannabidiol‍‌‍‍‌‍‌‍‍‌ (CBD) brands could hardly find anything more annoying than to invest tons of hours into building a perfect advertising campaign results of which would be cut short by 2-3 minutes to receive a rejection notice from Google CBD Ads. Even though the CBD industry has been growing rapidly, Google is still one of the strictest advertising platforms, which makes it almost impossible for any CBD-related promotion to pass through without being flagged.

However, Google is still one of the most influential tools to expand your brand. With billions of searches every day, Google Ads are the right means to put your CBD products in front of those customers who come with a high purchase intention and are actively looking for wellness solutions. The problem? The company must comply with very complicated advertising policies, and even its automated systems, which can identify the incorrect use of rules, are controversial.

Understanding Ad Policies: Why Advertising CBD on Google Is High-Risk

Similar to YouTube, Google Ads considers CBD as a product from a restricted category. Therefore, any actions of the automated system aimed against ads are disapproved, even if no direct sales promotions of CBD are carried out.

In most cases, the reasons for the rejections are limited to several main categories:

Medical claims: Indicating that CBD can be used to treat pain, anxiety, or any other medical condition.
Unapproved ingredients: Referring to “CBD” or “cannabidiol” in the ad text or on the landing pages.
Misleading promises: The use of any language that suggests the achievement of results is guaranteed or that the benefits are not verified.

Google Ad Policy for CBD Brands: What You Can and Can’t Say

In the case of ads on Google for CBD, the use of language implies everything. It is not allowed to promote directly or sell products containing CBD via Google’s ad network. On the other hand, it is possible to promote educational or informational content about CBD, for instance, wellness blogs, product guides, or explainer videos.

To be in line with regulations:

Do not use the term “CBD” in ad headlines or descriptions.
Instead of giving medical-related claims, talk about wellness, relaxation, or lifestyle benefits.
A landing page without purchase links should be used, especially from where the fold is.

How to Run Google CBD Ads Without Getting Banned

It is feasible to carry out Google CBD Ads without disapprovals; however, it is technically demanding. The use of geo-targeting to concentrate on those countries or states where hemp-derived CBD is legal is one good way to do it.

In addition, the most significant strategy is collaborating with whitelisted ad networks or implementing a Cloaking Ads solution. Moreover, educational funnels are very effective in this case. Instead of directly promoting products, your Google ad can take users to a blog, video, or quiz that provides education and then converts.

CBD Ad Strategy on Google: Educate First, Convert Later

The main idea of Google CBD Ads is education, which in turn is the best-performing campaigns. Usually, people want to know what CBD is before they buy it, especially if they are purchasing it for the first time.

Start with running campaigns that promote the availability of guides like:

What Is CBD and How Does It Work?
Top 5 Benefits of Hemp-Derived Products
CBD vs THC: What’s the Difference?

Such advertisements create trust and interaction. After that, you can target those users again with conversion-focused ad campaigns leading to your e-commerce or product pages.

CBD Marketing with Google Ads Campaigns

One of the great benefits of employing Google Ads in the marketing of CBD is reaching the high-intent audience. If the targeting is done correctly, your campaign will be able to reach those people who are looking for a solution to their problems by typing in queries like “best hemp oils,” “CBD for stress,” or “natural wellness supplements” in the search engines.

Similarly, you may also consider ads cloaking on Pinterest or YouTube CBD Ads Cloaking as methods which, if combined with Google, will produce a multi-channel strategy that can result in the maximal outreach while the compliance with the rules is kept.

Google Ads Policy for CBD Content: What’s Allowed vs. Restricted

Although Google Ads continues to limit direct sales of CBD, it permits certain types of content in line with its evolving policy. These include educational materials, industry news, as well as cosmetics derived from hemp, which can often be promoted safely if the right approach is taken.

Always adhere to these conditions:

Your advertisement must not feature “CBD” either in the text or metadata.
The landing page of utmost compliance must be designed.
Google ads cloaking, along with regional guidelines.

Building Clean Funnels for Google CBD Ads

Properly designed funnels are those in which, during the examination stage, Google CBD Ads staff come across only content that is in line with their standards. This can be done through the use of Cloaking Ads software that allows for showing a clean version to the reviewers while the users are presented with the actual one.

In case the request is granted, people will be taken to the regular e-commerce platform or the product catalogue by a redirect. This two-tier system not only greatly reduces the possibilities of getting into trouble but also has the potential to maximize returns. Another very important thing is to use retargeting techniques, such as Google Ads remarketing to attract users who had visited the educational pages but did not convert previously.

Case Study: How We Helped a CBD Brand Scale Google Ads

After several suspensions of its ad accounts, a mid-tier CBD wellness brand decided to team up with our Google CBD Ads Experts for a solution. We tore down their old funnel and built it back up with new features: removing non-compliant language, creating compliant educational pages, and adding cloaking TikTok-style tracking for dynamic redirects.

Conclusion & Call to Action

It is quite a challenge to advertise CBD products through Google; however, it is not outside the realm of possibilities. If you have the right mix of strategy, compliance, and technology, then you will be able to take your CBD brand to the next level and dominate the search space.

Our Google CBD Ads team of experts at CBD Ads Agency is the best in the business when it comes to leveraging cutting-edge Cloaking tactics to design highly compliant, yet performance-driven campaigns. We are your one-stop shop for everything – from easy Google Ads setup, policy-friendly landing pages to integrated ‍‌‍‍‌‍‌‍‍‌tracking.